A project for Illustration 2 (now known as Concepts + Metaphors). A packaging redesign of Jean Patou's Joy perfume, which is considered the most expensive commercial perfume you can buy. For my redesign I wanted to gear the perfume to a younger crowd, so I thought more fashion editorial. I took one of the definitions of the word Joy (4. a state of happiness or felicity) and made is into a textile.
Later I added this print work that could be used as ads or the signs in the stores.
